
~ John R. Braddock, M.D., CEO
We exist because we feel that contemporary medicine needs both revision and innovation in order to meet the needs of patients in the 21st century.
We believe that prevention of disease should be the first priority in medicine.
We believe that lifestyle change requires a team-based approach and vigilance.
We believe in restoring the personalized aspects of medicine that have often been lost in the technological revolution.
We believe that increased quantity of life is meaningless unless it is coupled with enhanced quality of life.

Optimism :: Energy :: Passion: We truly want you to succeed in adopting a wellness strategy; we hope our enthusiasm is infectious.
Respect :: Good medicine is a compromise between the physician's recommendations and the patient's values.
Communication ::Listening is often more important than talking.
Integrity :: While we advocate for a healthy lifestyle, we also work hard to practice what we preach.
Community Service ::We are committed to giving back to our local communities, through volunteerism and other efforts.

We strive to exceed your expectations.
We rely on a patient-centered approach.
Our system is designed to help you create, refine, or maintain a healthy lifestyle.
Our brand of concierge medicine is proactive, not reactive.
Prevention requires time for thorough risk assessment, education, counseling, and developing a coherent and specific roadmap to lower risk. Our approach is based on good science, but is also open-minded.

We maintain a small, friendly practice where you are known by name. Our superior model for health care makes our practice an obvious choice for someone of your stature. Our size allows us to give you the undivided attention that you deserve and our cutting edge approach to health care empowers us as a team to fully realize preventative medicine.
Improvement Health Programs
Throughout your involvement with our membership, we will build specific programs to suit your lifestyle. For example, if you like to hike, cycle, golf or ski, our team looks for areas to improve your performance through our health initiative programs.
Proactive Practices
Your team's primary goal is prevention. We believe the standard model for medicine is far too reactive. We focus on techniques that allow us to stop the problems before they start.

What it means to have access to your doctor::
At its most basic, it's the ability to receive care from your provider on your terms :: in a timely fashion, by someone who knows you and is invested in your well-being. Access can be a phone call, a quick or extended office visit, even an email or text. It's no different than what you'd expect from your broker or your lawyer.
What your team is committed to ::
We are committed to responding to your needs with agility. Following through. Keeping promises. Treating you as an individual.
The value of that access ::
The dominant model in medicine is large numbers of patients (2000+) assigned to one provider in a large organization. As a result, access to the provider is severely restricted. Calls are returned within 48 hours; test results are communicated weeks later; abnormal test results can be overlooked. Same-day appointments are very limited and, when available, they are often with a provider you've never met. Our concierge model allows us to cap each provider at only 150 patients. In this way, we're able to avoid most of the problems experienced at a typical primary care practice.

Improving fitness has many beneficial effects on the body ::
In turn, these benefits can lead to decreased risk of chronic problems such as atherosclerosis, insulin resistance, diabetes, hypertension, osteoporosis, falls and frailty.
Our certified personal trainers can assess your current level of fitness, analyze your health needs, and design a personalized program to meet your goals. We also provide functional training that focuses on conditioning your body for specific sports or leisure activities (such as golf, skiing, tennis, cycling, swimming and running), allowing you to increase performance and reduce your risk of injury.

Whether you want to stay healthy, lose weight, or address a variety of chronic disease challenges, our registered dieticians can help you achieve your goals. We believe that supplements are often a poor substitute for good nutrition. Although most people may regard nutrition as common sense, it is actually a balancing act of What to Eat, How Much to Eat, and When to Eat. Our approach is pragmatic (our dietician can go through your pantry and accompany you on a shopping trip to your favorite grocery store). Dietary change is the single most effective way to lose weight, but if the process were simple, we'd all be at our ideal weights. We don't believe in a one-size-fits-all nutrition solution. The approach must be individualized, monitored, and modified as needed.

Our proprietary Destination :: Health Evaluation goes well beyond the limited concept of an "annual physical" as it's usually practiced. The initial exam when you join the program is particularly extensive. Our major focus is on cardiovascular health and risk factors, for which we involve the use of vascular ultrasounds, advanced lipid testing, and blood tests for inflammatory markers. We look for evidence of insulin resistance (a pre-diabetic condition) while it is still reversible. We assess body composition, exercise capacity, vision, hearing, lung capacity, a large panel of lab tests, and perform an EKG. You receive one-hour assessments with our personal trainer and dietician. At a subsequent visit, the physician will review your results in-depth, provide you with a written report, and give you recommendations and a road map for healthy living. You will then have an annual evaluation that focuses on your individual risk and wellness.

In the unfortunate event that you may require a specialist, we act as the conductor in the process -- orchestrating every detail to ensure that all facets of your care happen in the order that they should, when they should, and how they should. When you are with a specialist, we are standing by you. You will never leave that appointment feeling like you should have brought a translator. (You dont need to speak medicalese with us). Even the late, great Steve Jobs lamented as he was being treated for cancer that there was no singular physician who had a handle on all of the aspects that his care entailed. This issue was only resolved because his wife gathered all of the specialists in one room to get things organized and to hash out a focused treatment plan. With how hard you have worked in life, you shouldn't have to worry about the details of your health care. In the modern system, the level of disorganization and fragmentation severely decreases the effectiveness a prospective treatment program could have. We are here to ensure that never happens to YOU.
